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I design outcomes.

I start with the problem, not the pixels. My work spans the full lifecycle: from research and architecture to high-fidelity UI and delivery, always grounded in usability and real business impact.

I do my best work where the answer isn’t obvious yet.

Let's work together

Core Expertise

PRODUCT DESIGN

End-to-end UX/UI across web and mobile:  from IA and wireframes to high-fidelity design and developer handoff.

I own the full design process and make sure nothing gets lost between vision and execution.

 

eCommerce & Conversion

Designing shopping experiences that convert: product pages, configurators, checkout flows, CRO. I understand how users make buying decisions and design accordingly.

 

Strategy & Leadership

Working cross-functionally with PMs, developers and stakeholders to align design decisions with business goals. I translate ambiguity into clear direction and move teams forward.

Career Path

Human Element, Remote, US

Senior UX/UI Designer

August 2022 – Present

  • Led end-to-end design for eCommerce and web platforms across multiple brands, from research to launch.
  • Simplified complex user journeys and flows, contributing to an +88% increase in add-to-cart and a +60% lift in conversion post-launch
  • Built scalable design systems and reusable components to ensure consistency across multiple brands
  • Conducted usability and heuristic audits using heatmaps, funnels and behavioural insights, and ran user testing to validate key assumptions

Shero commerce, Remote, US

Lead UX/UI Designer

August 2018 – August 2022

  • Owned full design process across multiple concurrent client projects, discovery to handoff.
  • Designed Magento, Shopify and BigCommerce interfaces with a strong CRO and conversion focus.
  • Maintained design consistency across projects through documentation, design systems and close developer collaboration.
     

Freelance, Remote

Product Designer

October 2016 – August 2018

  • Delivered complete digital experiences across industries: eCommerce, mobile apps, responsive websites.
  • Full ownership of UX decisions and end-to-end execution as a solo designer.
     

INCHOO, Croatia

UX/UI Designer

October 2016 – August 2018

  • Started career designing eCommerce flows and visual assets across web and mobile.
  • Collaborated with developers and clients to deliver cohesive, on-brand digital experiences.

Tools I Use

  • Figma (Autolayout, Variables, Prototyping, Dev mode)
  • FigJam
  • Hotjar & Microsoft Clarity
  • GA4 (events, funnels)
  • Dovetail
  • Notion
  • Figma Tokens
  • ChatGPT (ideation, UX writing)
  • Elementor & WordPress
  • Zeplin / Jira / Asana
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

UX & UI Skills

  • Conversion Rate Optimization (CRO)
  • Problem Definition
  • Information Architecture
  • User Flows
  • Wireframing
  • Accessibility
  • Design Systems
  • Mobile-First Design
  • UX writing
  • Stakeholder Management & Workshops
  • Dev Handoff & Design QA

SOFT SKILLS

  • Proactive Problem-solving
  • High Accountability
  • Cross-functional Collaboration
  • Client Communication
  • Mentoring & Uplifting Teammates
  • Ownership Mentality
  • Strategic Thinking
  • Stakeholder Management
  • Decision-Making Clarity
  • Navigating Ambiguity
  • High Empathy & Listening Skills
  • Calmness Under Pressure