Selected Work
e-commerce platform
Hatchbag
Role: Lead UX/UI Designer
Scope: End-to-end desktop & mobile redesign (IA, UX flows, UI)
Impact: Product configurator simplified from 8 → 3 steps
88%
Add to Cart Increased
60%
Conversion Rate Growth
website redesign
Human Element
Role: Lead UX/UI Designer & Developer
Scope: End-to-end website redesign
(strategy, UX, UI, WordPress build)
+100%
New Leads
29%
Total Users
e-commerce platform
Rigid Industries
Role: Lead UX/UI Designer
Scope: End-to-end eCommerce redesign including new visual identity, improved product browsing and checkout experience
Impact: Improved shopping experience and increased sales
