Selected Work

e-commerce platform

Hatchbag

Role: Lead UX/UI Designer

Scope
: End-to-end desktop & mobile redesign (IA, UX flows, UI)

Impact: Product configurator simplified from 8 → 3 steps

88%

Add to Cart Increased

60%

Conversion Rate Growth

website redesign

Human Element

Role: Lead UX/UI Designer & Developer

Scope
: End-to-end website redesign
(strategy, UX, UI, WordPress build)

+100%

New Leads

29%

Total Users

e-commerce platform

Rigid Industries

Role: Lead UX/UI Designer

Scope
: End-to-end eCommerce redesign including new visual identity, improved product browsing and checkout experience
Impact: Improved shopping experience and increased sales